Friday, 16 June 2017

Its all about the gusset .......

Its all about the gusset......

Working in the lingerie industry means certain words become very familiar, words such as "breast bounce", "saggy", "big nipples" and eeeekkkk "gusset".

My customers are often embarrassed and start to whisper or mouth these terrifying words.  Stumbling over the words whilst trying to ask for the perfect bra to cover dark nipples, one customer managing to splutter "Like the size and colour of burgers" before actually managing to say "I have large, dark nipples".  Heaven forbid we should talk about gussets!

GUSSET!  There, I said it again, this time loud and clear in shouty capitals!

Its seems that as us ladies mature and perhaps after childbirth there is a definite need to inspect the gusset of the knickers we are potentially going to buy.  A quick inspection will deem these panties suitable or unsuitable quite quickly, generally with a small shake of the head or a little furrowed brow.  These panties do not have the required amount of fabric or the correct type of fabric.

Why?  Well, it just so happens some ladies have mentioned ......ahem.....dampness.  I know, you are cringing as you read, we are talking about feminine hygiene and dampness in the same sentence. Dampness (yep I said it again) caused by a number of factors.

Now, I'm not a gynecologist but I understand when a lady says a pair of knickers doesn't have a suitable gusset.  I too have sat on one of those plastic chairs in the summer and felt a distinct discomfort afterwards, I'm not incontinent, I'm just sweating in all the wrong places.  This type of sweating is particularly evident if you've ever seen me in the gym, I will never ever wear grey turbo tights again.

For some ladies there may be other dampness causes, I don't need to know, I am happier not knowing in fact.  My friend Lisa is an expert on the pelvic floor, she will be yelling at her screen saying come to see me about your pelvic floor if dampness is causing you issues!  www.optimum-health.me.uk

So, my introduction to some new undercrackers with a toweling gusset had my imagination in overdrive.  I immediately conjured up a series of images of bath sheets sewn into knickers, the beastly briefs were enormous!

Well, my giggles subsided as the humorous images faded away when I was presented by a rather lovely pair of lacy knickers......with a toweling gusset.  The entire range from this company had this rather unique gusset, from shape-wear to evening wear.  If you are thinking these are for a very mature lady that needs a well known brand of moisture controlling liners then you are quite wrong, these a far more refined.    

Here comes the science, well, its not really science its just pants!  The 100% cotton toweling gusset is soft and fine, no nobbly bobbly bits to chafe and irritate.  Its wide and quite long, but nothing too industrial looking I hasten to add.  When you are wearing them they feel like regular knickers, only slightly more comfortable, there is no bulky feeling I can assure you.  The hot, uncomfortable feel is gone instead leaving a cool and aerated feeling in the entire area.  These Spanish made knickers have been around for a few years but somehow only just made it to the UK.  I've often wondered why some of the European ladies look so cool and calm, they don't seem to have handbags overflowing with yeast controlling creams or that fearful look when they are approaching a plastic chair......now I know why.

The gusset enables moisture control, temperature regulation and therefore balances PH levels.  This means we can be "healthy" and the word diet hasn't been mentioned!  They even have a knicker that I can wear to the gym with good bum coverage (winner) and they don't ride up my bum within seconds (I have an olympic gold standard knicker eating bum, all those squats have paid off making my bum firm and round but the downside is no knicker is safe from my bum).

From now on I will no longer fear the plastic chair in the summer months, I will no longer check my gym pants for the tell tale sweaty crotch although the grey turbo tights will not return from the depths of the wardrobe!  I will prance around knowing my vagina is getting VIP treatment and is feeling all PH balanced and temperature controlled.




Full details, size range and colours canbe found at Clairewoodall.com or by popping in store to Lincoln Bra Lady.

Claire.xx


Wednesday, 19 April 2017

Which sports bra?

Which sports bra shall I buy?


Its one of the questions we get asked daily, often with an embarrassed giggle and the addition of "I just want to keep my girls strapped down!".  Giggles aside, keeping the girls under control is no easy task because they want to leap out of your bra and have a party of their very own.

This is where a good bra shop will have tracked down some quality sports bras and be able to pair one to you for the ultimate sporting performance (or at least a circuit of the park with your mate).

Several factors we consider when helping you select a great sports bra:
  • Your body shape and breast size.  You should know we will not squash and squish those beauties into the smallest piece of Lycra we can find!
  • What style of exercise will you be partaking in? #Parkrun #Boxercise #Combat #Yoga Or the latest new class which we cant even pronounce......"they say its fun".
  • What is your budget?  We understand the gym membership means you now have no money left to eat.
  • Are you concerned about the shape of your boobs in your gym kit?  Ahem.....a little bit because who doesn't want to look good in their gym kit? #wrappedinlycra #lookinggood #Damnfineass

We have been wear testing, reading reports and studies and generally trying not to bounce in our bras to help you ladies find the right bra.  Believe me, some of them you will be glad we saved you the struggle because at times I have had to beg my husband to help to free me from some of the contraptions!  I can assure you, its not pretty and not alluring in the slightest!

Elomi "Energise" 8041

An underwired sports bra specially developed for a fuller figure and large cup.  If you already wear and love Elomi bras you will also love Energise.  It has a unique non-compression design for ultimate support and shape, it also has clever microfiber fabric for moisture management.  Energise now has a J-hook offering the choice of straight or racer back positioning.
RRP £34.  Available 34-46 band, D-K cup (up to K cup in 34,36,38 band only).

https://www.clairewoodall.com/energise-sports-bra

Panache 

An Award winning underwired sports bra.  The wire is encased in gel to give a soft cushion next to your body whilst giving you great shape and support.  Gives a smooth silhouette under sports wear and has the racer back option (J-hook).  Fully breathable and sweat wicking fabric.  This sports bra offers encapsulation not compression, meaning your boobs will wobble inside but won't bounce out!  If you love your normal Panache bra the chances are you will love their sports bra too. 
RRP £40.  
Available from 28-40 band, B-H cup.  32&34 up to J cup.



https://www.clairewoodall.com/panache-sports-bra

If you love the Panache sports bra but it just does not fit, try the Freya Epic.  Both bras have similar attributes and take it in turns to win awards for less bounce and firm control, we find ladies will fit one or the other.  They are the same price too, this makes choosing one a little easier.  https://www.clairewoodall.com/epic-sports-bra

Anita "Extreme Control" 5527

A non-wired high impact sports bra, with a three-section cup made from high functioning pique fabric (clever fabric that is very strong).  The inner cup is lined with seamless microfibre towelling.  The seamless inner cup prevents any chafing (lets not think about nipple chafing!!!).  Ergonomic shoulder straps prevent slippage and add to the overall support.  Mesh back panelling for great anchorage along with breath-ability and temperature control.  We recommend this bra for long distance runners/walkers, it has a low profile which prevents that bulky bra feel on arm swing.  Not so good for very large cups, we recommend this bra up to around an F cup.  A little more expensive than others but it can go in the washing machine, always a bonus for us!
RRP £51.
Available 30-46 band, B-H cup European sizing.




https://www.clairewoodall.com/anita-extreme-control-sports

If you prefer a racer back option or have problems with shoulder straps slipping the Anita
"Dynamix" has virtually the same attributes as Extreme control.  RRP £53.

https://www.clairewoodall.com/dynamix-star-sports-bra


Freya "Force" AA4000

Freya soft cup (crop top style), non-wired sports bra offers great support and coverage. This bra is simplistic in its design but has all the technology; including Coolmax fabric to wick away moisture, wide shoulder straps for extra comfort, J-hook for a racer back option and 2-ply durable fabric cups for enhanced support.  This bra is great for a variety of purposes from jogging to yoga for ladies that prefer a non-wired option.  
RRP £36.  
Available 28-40 band, C-H cup.





There are so many more sports bras on the market, its easy top get confused with which one to buy.  I have a drawer full, some of which I will never wear due to discomfort or because I might need a lie down after I have wrestled my way into it.  

There is a new sports bra in my life right now, its brand new on the market and full of high spec fabric and science.  I am a little bit in love with it, its my new best boob friend and so want it to stand up to the punishment of my gruelling training routine along with the demon washing machine.  Its an investment at over £50, before I recommend a product I will always check its value for money and fit for purpose, this means you don't have to ladies.  #itsapersonalservice #yourwelcome 

Sneak peak at the Anita"Air Control" 5544 and my boobs (I'm 32E just in case you are wondering #nofilter ).




Claire.xx

Note: All prices are correct at the time of publishing.  Colours are released seasonally and will vary.



Wednesday, 7 December 2016

Bra Care

The not so exciting task of laundry!


We probably have more bras in our drawer than necessary, we probably only wear 4 of the 12 we own for various reasons from comfort to colour!  That leaves the age old problem of getting your fave T-shirt bra washed and dried because the work shirt leaves nothing to the imagination.  My fave T-shirt bra happens to be Fantasie Rebecca, it has lasted well beyond the time it should have done and it will be a sad day when it goes to bra heaven! https://www.clairewoodall.com/rebecca-moulded-spacer-cup


Bras are a integral element of intimate apparel, your bra can enhance your appearance and make you look amazing, it can make you feel protected and secure and it can also make you feel super sexy and desirable.  Super sexy and desirable won't happen if your lacy bra has holes, is mis-shaped and is a delightful colour of chewing gum grey!

My first top tip to extending the life of your bra is a great fit:
  • Underband, if its too tight the band will be under undue tension.  
  • Shoulder straps, if the underband is too loose you will be drooping forward and using the shoulder straps to gain lift. Not a good option, its also bad for your posture.
  • Cups, too small in the cup and your boobs are using it as a hammock.  Its unsightly to have double boob and trashes the cups as you will be pulling at them trying to tuck in constantly.
  • Wires:  If the band is far too tight, the wires will often squeek, this is due to the cup being distorted and the wire casing being pulled tight.  If the underband is too loose it will ride up your back and cause the cup to tip forward, putting pressure on the wire casing as the wire pushes forward.
Use this fit guide video or go for a professional fitting in store.  https://www.clairewoodall.com/brands/panache

Ok, lets talk laundry, exciting? No.  Essential? Yes!

  • Wear for 2-3 days before washing.  Your body's secretion of natural oils and sweat, not to mention the stuff we lather on will break down the fabric if allowed to be worn for longer than 3 days.  Sports bras should be washed as required, I am a sweaty beast when I exercise, my sports bra is peeled off and will definitely need a wash after just one wear!
  • You will need a minimum of 3 general bras, wash one, wear one, dry one.  By owning 3 good bras it will allow you to care for them correctly.
  • Over washing, this will also reduce the life of your bra.
  • When the bra is new, it should fit on the loosest hooks.  As the bra ages and deteriorates you can move the hooks to the middle and then eventually the tightest.
  • Choice of bra for the job in hand.  Wear a sports bra for sport not your lacey number, its not designed for that.  Think of your poor boobs at that point too, they need holstering and strapping down for a jog not left to perch on the edge of a half cup!

Handwash

Yes this means with your hands, seriously hands are really good at hand washing!

Handwashing prevents the delicate materials that create the elasticity, which incidentally ensures comfort and support, to last.  So, all of this sounds simple enough but just to be sure here is an 8 point guide.
  1. Fill a bowl with luke warm water.
  2. Using alcohol free detergent, pour in as stated.  I use "Soak" and its a Calpol spoonful per bowl.
  3. Soak for a minimum of 15 minutes.
  4. Using a small nail brush, gently brush away any dirt (yep that is skin and sweat and oily residue from your good self).
  5. Rinse as required in lukewarm water.  The reason I  use "Soak" is because its a no rinse formula, I love a bit of laziness!
  6. Do not wring the bra, it doesn't enjoy being wrung out (imagines small voice "stop cruelty to bras").  
  7. Gently press against the side of the bowl to remove excess water.
  8. Hang over the shower rail or washing line.  A husband/boyfriend booby trap!  (Pun intended).

  • Use the washer or dryer.  This will void any warranty, the label clearly states "handwash".  The clever people that make the bras have already carried out all kinds of tests, they know whats happened to the bra when its sent back.  That is even despite an angry email saying you haven't machine washed it, or shouting loudly in a shop that you haven't........you are kidding it looks like you have towed the car with it!!!
  • Heat will warp the bra.
  • Other heavy items in the machine will cause wires to bend and become mis-shaped.
  • Hooks will get caught, causing damage to the bra and also other clothing.  So now you know, there are NO mice in your washing machine making little holes, its your bra hooks.
  • Lace is certainly not designed and manufactured with machine washing in mind.
  • Heat will break down Spandex and Lycra, this will reduce life of elasticity.
  • The wires have blobs of protective coating on the ends, this stops them poking through the wire casing.  Heat softens the glue and the protective blob comes off, allowing the sharp wire to cut through the fabric.  Allowing the wire to stab you!
  • Try not to invert moulded cups, it causes creases and distorts the shape on one side.  My boobs are already looking like distant cousins rather than sisters, they don't need any more help!

So next time you part with your hard earned cash on a bra, don't throw it in the washer and dryer.  That is utter madness, we all want fabulous boobs and our bras help us achieve that, look after your bras and they will look after your boobs!

Claire.xx



Monday, 5 December 2016

Lingerie life: Bricks and Mortar to eCommerce

Lingerie life: Bricks and Mortar to eCommerce: The shop and eCommerce Lincoln Bra Lady started out as a small appointment only business, from my home.  During my first year I gradual...

Wednesday, 2 November 2016

Lingerie life: Bricks and Mortar to eCommerce

Lingerie life: Bricks and Mortar to eCommerce: The shop and eCommerce Lincoln Bra Lady started out as a small appointment only business, from my home.  During my first year I gradual...

Bricks and Mortar to eCommerce

The shop and eCommerce


Lincoln Bra Lady started out as a small appointment only business, from my home.  During my first year I gradually increased my stock holding of lingerie and took on more brands.  Towards the end of the first year I became aware that storing 8 semi-clad mannequins in my bedroom was getting a bit creepy come bedtime!

I had embarked on several bra fitting courses, including specialist fitting.  My knowledge had become enriched and my skill set for fitting bras and helping ladies find the right bra for them had become more than just a job, it was a passion.

I moved my small business to retail premises just after a year of trading.  This rather large leap of faith took not only a huge wedge of cash to fit out a shop, but also the determination and mind set to believe in what you are doing.

The late nights and early mornings become a way of life when you have your own business.  The orders and accounting, tidying and sorting, fetching window display items (or trying to think of new and interesting ones, that is actually a sleepless night!) and someone has to clean the loo! 

The shop has continued to grow month on month for 3 years now, we have more stock and choice, we have taken on new brands and moved away from others.  The business changes constantly, it is continually moving and developing to keep up with our ever changing and growing customer base.

We have fitted ladies from near and far.  Our ladies from afar have been the driving force behind the addition of an online retail boutique. We have fitted them in beautiful lingerie, specialised sports bras, nursing bras and many more.  The world we live in today means that ladies want to be able to buy their favourite bra at whatever time of day and night they choose to.  

So, the decision was made to take another giant leap of faith.  Only this time, this new world of eCommerce involves learning a new language!  Yes that's right, the computer people don't speak the same language as anyone else on this planet!!!

I made the decision to keep the bricks and mortar shop as its original name "Lincoln Bra Lady", to maintain local appeal as a trusted member of the community.  We have a great reputation locally, we are collectively recognised in and out of store and often hear "ooh here's the bra ladies" my little team and I are proud of our titles and want to keep them.  Much to our kids disapproval that where ever we go people talk to us about boobs and bras.

Eventually, the site was built.  It has ever so slightly made me go bald in patches and perhaps a little more grey but nothing a good hairdresser can't sort (thanks Emma).  

The decision was made to launch the online boutique under the name of the founder;  "Claire Woodall"........eek that's me!  The site will represent the expertise I have gained, with exceptional lingerie from the best brands.  We have worked with the brands and bras, fitting them in all sizes and shapes.  The site will only stock tried and tested lingerie, if we don't think it makes the grade it won't make the site.  

My aim is to try to make the site a place where you find the best lingerie and swimwear, at the best prices, all gift wrapped and lovely.  We will be on hand to guide you through the maze of lingerie,  with online support via the website and regular updates from our social media sites.  

The site will be a huge learning adventure, full of twists and turns along the way.  The lingerie world has well and truly swallowed me, I am immersed in a world of Lycra, satin, silk and lace.....not to mention the all important power mesh of power panties!

Claire.xx 
 



 

Tuesday, 4 October 2016

Lingerie life: Is your daughter ready for a bra?

Lingerie life: Is your daughter ready for a bra?: Our children grow up so fast! One minute we are buying vests, the next minute we are considering the question "does my little girl ...